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In To Sell Is Human, they talk about the power being shifted to the buyer now that we live in an information age. I think it's possible we've actually swung the pendulum entirely the other direction such that there's so much information available now, including misinformation and disinformation, that a buyer could never spend enough time to properly identify all the ways a sales person could bend the sale to their advantage. Buyers now suffer from Information Overload and sales people can leverage this for their Information Asymmetry and position themselves as an expert again.