The Myth of Multitasking

cover|150

Metadata

Highlights

Quote

Multitasking might also be taking a toll on the economy. One study by researchers at the University of California at Irvine monitored interruptions among office workers; they found that workers took an average of twenty-five minutes to recover from interruptions such as phone calls or answering e-mail and return to their original task. Discussing multitasking with the New York Times in 2007, Jonathan B. Spira, an analyst at the business research firm Basex, estimated that extreme multitasking — information overload — costs the U.S. economy $650 billion a year in lost productivity. (View Highlight) #✂️


Quote

To better understand the multitasking phenomenon, neurologists and psychologists have studied the workings of the brain. In 1999, Jordan Grafman, chief of cognitive neuroscience at the National Institute of Neurological Disorders and Stroke (part of the National Institutes of Health), used functional magnetic resonance imaging (fMRI) scans to determine that when people engage in “task-switching” — that is, multitasking behavior — the flow of blood increases to a region of the frontal cortex called Brodmann area 10. (View Highlight) #✂️ #👻 ai highlighted


Quote

Discussing his research on National Public Radio recently, Poldrack warned, “We have to be aware that there is a cost to the way that our society is changing, that humans are not built to work this way. We’re really built to focus. And when we sort of force ourselves to multitask, we’re driving ourselves to perhaps be less efficient in the long run even though it sometimes feels like we’re being more efficient.” (View Highlight) #✂️ #👻 ai highlighted


Quote

If, as Poldrack concluded, “multitasking changes the way people learn,” what might this mean for today’s children and teens, raised with an excess of new entertainment and educational technology, and avidly multitasking at a young age? Poldrack calls this the “million-dollar question.” Media multitasking — that is, the simultaneous use of several different media, such as television, the Internet, video games, text messages, telephones, and e-mail — is clearly on the rise, as a 2006 report from the Kaiser Family Foundation showed: in 1999, only 16 percent of the time people spent using any of those media was spent on multiple media at once; by 2005, 26 percent of media time was spent multitasking. (View Highlight) #✂️ #👻 ai highlighted



tags: [✂️,📰]
title: "The Myth of Multitasking"
author:


The Myth of Multitasking

cover|150

Metadata

Highlights

#📫

Quote

Multitasking might also be taking a toll on the economy. One study by researchers at the University of California at Irvine monitored interruptions among office workers; they found that workers took an average of twenty-five minutes to recover from interruptions such as phone calls or answering e-mail and return to their original task. Discussing multitasking with the New York Times in 2007, Jonathan B. Spira, an analyst at the business research firm Basex, estimated that extreme multitasking — information overload — costs the U.S. economy $650 billion a year in lost productivity. (View Highlight) #✂️


Quote

To better understand the multitasking phenomenon, neurologists and psychologists have studied the workings of the brain. In 1999, Jordan Grafman, chief of cognitive neuroscience at the National Institute of Neurological Disorders and Stroke (part of the National Institutes of Health), used functional magnetic resonance imaging (fMRI) scans to determine that when people engage in “task-switching” — that is, multitasking behavior — the flow of blood increases to a region of the frontal cortex called Brodmann area 10. (View Highlight) #✂️ #👻 ai highlighted


Quote

Discussing his research on National Public Radio recently, Poldrack warned, “We have to be aware that there is a cost to the way that our society is changing, that humans are not built to work this way. We’re really built to focus. And when we sort of force ourselves to multitask, we’re driving ourselves to perhaps be less efficient in the long run even though it sometimes feels like we’re being more efficient.” (View Highlight) #✂️ #👻 ai highlighted


Quote

If, as Poldrack concluded, “multitasking changes the way people learn,” what might this mean for today’s children and teens, raised with an excess of new entertainment and educational technology, and avidly multitasking at a young age? Poldrack calls this the “million-dollar question.” Media multitasking — that is, the simultaneous use of several different media, such as television, the Internet, video games, text messages, telephones, and e-mail — is clearly on the rise, as a 2006 report from the Kaiser Family Foundation showed: in 1999, only 16 percent of the time people spent using any of those media was spent on multiple media at once; by 2005, 26 percent of media time was spent multitasking. (View Highlight) #✂️ #👻 ai highlighted